Posted on Feb 02, 2016
Many might argue that to use “real value” in the same sentence as “social media” is something of a non sequitur. And bombarded as we are by tales of the exciting lives of the Kardashians, A Facebook increasingly dominated by kittens and drunks, and YouTube clips going “viral”, we could present a compelling argument that most of the aforementioned formats have passed their zenith and are now on a trajectory to the same oblivion as MySpace and Friendster and Digg.
But putting the fluffy side of social media to one side,there is a valid place for commerce in social media. It’s not the same as traditional media – that is certainly true. But there are ways our industry could be using certain types of social media to our advantage.
YouTube and Twitter can both convey idiocy. But both are also low cost mechanisms for transmitting Information with immediacy (in the case of Twitter) and easy to download video (in the case of YouTube). And there are others. Is it laziness or ignorance that we are not using these media?
