The golden goose wears drag

Well, perhaps not drag. But often golden geese can be well disguised. Sometimes the best opportunities are those which don’t necessarily look like the best opportunities.

One such opportunity  is leasing. We know that leasing , particularly of smaller units, does not pay nearly  as well for an agent, as selling. There are times when it can be as much, if not more, work. For less reward.

But just picking the low hanging fruit, and leaving the harder-to-reach for others, is not a sustainable strategy. Something, somewhere, has to give.

And when agents tell us that they want to focus on selling our larger properties, but are not interested in leasing our small units,we can understand their motivation. But we know their judgement is flawed. Because sooner or later the agents who put in the hard yards working the small deals will also have priority access to the more lucrative ones.

The deal that is well disguised as hard work for seemingly little reward, often hides greater opportunity in the future.