It’s not the BIG that eat the SMALL… it’s the FAST that eat the SLOW

One of the books in the Expedio library that is somewhat dog-eared from use, is “It’s not the BIG that eat the SMALL… it’s the FAST that eat the SLOW” by Jason Jennings and Laurence Haughton. It was published back in 2000, but retains it’s relevance today. Perhaps even more so. It is no secret that speed is one of the most competitive tools in contemporary business. And the book offers multiple examples to illustrate and confirm this.

But just as powerful are the many snippets of wisdom included. The book is worth the read, if just for these. Amongst them:

  • Anthropologist Charles Darwin concluded that “It’s not the strongest nor the most intelligent of the species that survive; it is the one most adaptable to change”
  • Being faster doesn’t mean being out of breath. It means being smarter.
  • The ability to anticipate is one of the key ingredients of efficient speed. When ice hockey legend Wayne Gretzky was asked what made him such a great player, he replied. “Most people skate to where the puck is… I skate to where the puck is going to be”

Being able to anticipate that which is likely to occur in the next few months and the next few years is enough to give you an edge over 99 per cent of the population who simply go along with whatever happens.

  • Most people use research the same way a drunk uses a lamppost – for support rather than illumination. -  David Ogilvy – Confessions of an Ad man.

Time has disproved some of the predictions in the book. For instance, they believed that because of the democratization of information as a result of widespread internet access, the greater fool theory would no longer apply. Or, “the number of dumb people is quickly diminishing” In reality internet use has actually enabled the reverse.

But of course some truths are enduring. Such as “Show me someone with a five-year plan and I’ll show you someone who has no idea what’s going on. The game is about speed – getting to market in weeks or months, not years, and doing it faster than anyone else”.

“It’s not the BIG that eat the SMALL… it’s the FAST that eat the SLOW”. By Jason Jennings & Laurence Haughton, published by Harper Business.

Available from Amazon or Book Depository – or you can even buy a summary of the book on Kindle.